Why Everyone Loves TikTok
TikTok is the ultimate playground for personal expression, with an endless stream of content curated to your interests.
With billions in ad revenue every year, TikTok is no longer the exclusive realm of Gen Z. Not even close. By now, it seems nearly everyone is on the app, and that means advertising across all demographics.
At GJ, trends aren’t just something to chase after. They are a chance to check the pulse and take the temperature, to gauge where our industry is doing its best work and to decide how our energy will be best spent. At the start of 2023, we surveyed the landscape and picked out a few trends that are making us pay attention.
Shaping Young MINDS
Gunn Jerkens saw a new face—or faces—of inspiration with this year's inventive collaboration with Value Schools. We've had the opportunity to partner with the Los Angeles charter schools, Downtown Value School, Everest Value School, Central City Value High School and University Prep Value High School, for over five years now, and this year, the GJ team looked to go bigger, bolder and better.
A Place Where Work Comes From LIFE
We love a good comeback story. And if this past year has proven anything, it’s that with enough creativity and inspiration plus an amazing team—anything is possible.
They call it the new normal, but we’ve always strived for more. What’s beyond the status quo is what holds our interest. As everything starts to make its comeback—we’ve realized that it’s never been about getting back to what’s typical and what’s everyday. It’s about the fresh ideas we get to bring to life. The face-to-face connections we make. And every new minute we get to innovate together.
A New Way
Teams meetings. Zoom calls. Remote collaboration sessions. We’re business as usual around here. But of course the GJ culture is about sparking creativity and having fun, so we’re finding ways to keep the tradition alive.
Introducing one of the most significant new master-planned communities in Temecula required a new way of marketing at the same time.
Time to Get Smart
A campaign that showcased how the target lives and put the master plan attributes in the spotlight, all while reinforcing the big picture: Boulevard is a smart buy in the Bay Area.
That Measures Up
When our client Landsea Homes asked us to help debut their High Performance Homes program to the world, we were there with eager eyes and a fervor to start—and the wheels, well they quickly began turning.
Infill community, meet big first impression. For these townhomes paired with new retail in Orange County’s quaint Stanton area, it was all about creating buzz, connection and ramping up the excitement.
Telling Stories That Spark the Human Experience
We’re what you call a multidisciplinary company with a full range of departments in house to keep the mission on track and the goals accomplished. You get every team member—strategists, marketers, creatives, interactive developers, copywriters, media masters, reporting geniuses, brand ambassadors and eagle-eye proofreaders—all setting their sights on the shared goal of developing brands and campaigns that inspire real connections with people while paving the way for measurable results.