Potomac Digital Exchange

When Catellus took over a 2,100-acre data center project in Frederick, Maryland, they needed more than a new name—they needed to restore confidence. Public skepticism toward large-scale data development called for a brand that could balance innovation with responsibility.

We began with on-site discovery, walking the land with the client and visiting Northern Virginia’s “Data Alley” to gain firsthand insight into the category and community. From that foundation, we developed Potomac Digital Exchange—a name and identity that convey strength, connectivity and trust. The design system captures motion, light and structure to symbolize seamless data flow and stability.

A new vision emerged: one of regional strength, global reach and responsible progress.