Playa Vista
Creating a Destination
Embark on the compelling evolution of Playa Vista, a once-misunderstood urban district revitalized into a beacon of innovative infill development.
Through strategic positioning and branding, Playa Vista not only reconnected with its rich history but also emerged as a thriving, interconnected destination on LA’s Westside. Boasting 29 unique parks, living art and Hollywood Bowl-style events, this community stands as a testament to innovative, sustainable development—earning acclaim as “LA’s Urban Model” and captivating both residents and visitors alike.
From concept development and storyboarding to production and execution, the result beautifully showcases the resort-style amenities, open spaces and luxurious homes that define this remarkable community.
From concept development and storyboarding to flawless production and execution, the final result beautifully portrays the resort-style amenities, open spaces and luxurious homes that define this remarkable community.
From the ground up, Playa Vista’s digital footprint was meticulously crafted. A refreshed brand and expanded digital experience delivered tangible outcomes: more leads, increased interest and a surge in traffic.
E-Marketing
Targeted email campaigns engaged the audience with visually compelling design that delivered a cohesive brand experience while covering a diverse range of subjects, ensuring maximum impact and engagement with each communication.
