Boulevard
Time to Get Smart
It was time to get smart. Taking cues from the walkable BART station, we refined our segmentation strategy and focused on relatability—targeting Bay Area buyers from the San Francisco DMA seeking more space, parks, and affordability.
We built a campaign that reflected how these buyers live, spotlighted the master plan’s defining features and reinforced the big picture: Boulevard is a smart investment in the Bay Area.
What began as simple homebuyer surveys evolved into a data-driven marketing experience. Insights from qualified leads shaped creative direction and look-alike audience targeting—resulting in a measurable increase in leads and sales from the Bay Area market.
Boulevard: Smart Campaign Social Media
Boulevard: Smart Campaign Video Series
Delivering Results
What started as simple homebuyer surveys soon became a full-fledged marketing experience. Qualified data not only provided insight into the lifestyle of residents but also allowed an opportunity to formulate creative and targeting tactics around a look-alike audience. The result? Exactly what we were looking for: increased leads and sales from the San Francisco DMA target market.
