Behind Every Home Is a Story. Here’s How We Told Zonda’s.
Some brands don’t just need to be explained. They need to be experienced.
Our partnership with Zonda—a company dedicated to helping builders, developers and housing professionals make smarter decisions—gave us the opportunity to do what we love most: take something complex and make it feel human.
Telling the Zonda Story
The first project was a 90-second brand video, which debuted at Zonda’s flagship conference: Builder 100.
The challenge was distilling the full depth and complexity of Zonda’s ecosystem into something clear, compelling and deeply human. Zonda touches every stage of the homebuilding process: from data intelligence and market insights to digital solutions and marketplace activation. Communicating that scale in 90 seconds, without losing the emotional core, required careful strategic storytelling from the very start.
Through a blend of storyboarding, live-action production, motion graphics and animation, we built a narrative anchored in what matters most: the people behind every home and every community. The data, the tools, the technology—all of it exists to serve that moment.
The result is a brand story that communicates not just what Zonda does, but why it matters.
Bringing NewHomeSource to Life
The second project centered on NewHomeSource, Zonda’s digital listing site dedicated exclusively to new construction homes. Where the brand video asked viewers to understand Zonda’s scale, this one asked them to feel something more personal.
NewHomeSource gives buyers a fully immersive virtual tour experience: letting them explore, personalize and dream from any device, anywhere. It’s a platform designed to engage buyers earlier, drive more presales and reduce model spend. But the most powerful way to tell that story wasn’t through features. It was through feeling.
We crafted a narrative that follows the journey of a buyer from that first moment of discovery all the way home—capturing the emotion, excitement and ease that NewHomeSource is built to deliver. The platform’s versatility and interactivity unfold naturally through the story, letting the experience speak for itself.
Why These Projects Matter to Us
Being trusted to help tell the Zonda story—across two distinct formats, audiences and emotional registers—is something we don’t take lightly. See these videos at ZondaHome.com.
But what makes these projects especially meaningful to us is what they represent creatively. Both videos gave us the opportunity to do what we love most: use visual storytelling, motion graphics and cinematic production to communicate something that words alone can’t. Whether it’s the scale of an industry ecosystem or the simple joy of finding the perfect home, the most powerful stories are the ones you feel before you fully understand them.
That’s what we set out to create. We think it shows.
Interested in what Gunn Jerkens can do for your brand?