Infill community, meet big first impression. For Brookfield Residential’s townhomes paired with hip retail in Orange County’s quaint Stanton area, it was all about creating buzz, connection and ramping up the excitement. How do we grab attention and compel young professionals and families looking for an attainable option to believe in the new vision? The answer came in the personality—the bigger the better.
We leveraged high-impact graphics and fun, conversational messaging to put this community in the limelight and on the map, well on Beach Boulevard actually. Relatable phrases like “Homes worth a #hashtag” paired with Insta-worthy mural-esque art piqued interest and set the tone. Each touchpoint along the customer journey came together to portray a place that’s friendly, bright and downright magnetic. The result? Almost doubling monthly sales goals during COVID-19, with prices constantly on the rise.
“The goal was to create a destination—one that ups the excitement, grabs attention and radiates a sense of place.”
— Jennifer Stoddard