A Grand Virtual Opening
Introducing and building excitement for one of the most significant new master-planned communities in Temecula required a smart marketing solution. With the highly anticipated festival-like celebration put on hold to ensure the safety of prospective homebuyers and our builder partners, we needed to switch gears and take the show online.
Say hello to the first-ever Sommers Bend Virtual Builder Fair. What was once planned to be an in-person extravaganza became an engaging collection of virtual sessions between builders and prospects—a creative introduction to the community and its esteemed builders.
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With our builder partners anxious to provide an experience to the prospective buyers at Sommers Bend, Gunn | Jerkens set to task by coordinating and moderating three separate virtual sessions, including curating visuals, fielding real-time questions and obtaining key insights.
As for the results, they speak for themselves. We tripled the anticipated attendance with all three sessions nearing capacity, streamed and fielded hundreds of qualified questions, provided pertinent information to engaged audiences and most of all made a great first impression for Sommers Bend.
This may have been a master-planned community first, but as the marketing landscape continues to evolve, we know we’ll continue to level-up the marketing. Keep your eyes and screens open—you never know what’s coming next.
