Sep 5
2014

Capturing the Beauty of Awesometown

What’s the most striking and memorable part of an ad for you? When it comes to marketing and advertising, images speak louder than words! The use of dramatic photography sparks a response in consumers that increases ROI and creates a sense of ongoing brand recognition.

When it comes to our client Newhall Land, we made sure to capture the essence of Valencia – and, through the gorgeous photography of Ken Redding, the community came to life! The unique style of this nationally recognized photographer brought the beauty of the area to the forefront and elevated the sense of place for an “Awesome” community.

Redding’s forte is landscape and location shoots, and it definitely shows in how he depicts Valencia’s people and places. This beautiful photography also played a huge part in Valencia’s taking home the “Best Overall Advertising Campaign” award at last year’s SoCal Awards.

Check out how this signature photography was used to elevate Valencia’s brand through web design, e-marketing, social media, advertising and more.

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